Turn real needs into ideas with potential. In this three-session interactive workshop series, a select group of students will work with Dr. Stacy McCracken to learn to use design thinking to uncover meaningful problems and develop ideas for new products, services, or ventures. Along the way, students will explore opportunities, develop and prototype concepts, test their assumptions, and learn to tell the story behind their ideas. On Friday participants will have the opportunity to pitch their ideas in the Bark Tank!

Start with a problem. Build an idea. See where it can go.